New single · December 19

Detty December

Hooks & Chorus is a creative music brand and collaborative platform built around one core belief: great music starts with unforgettable ideas.

We craft hooks, choruses, and songwriting concepts while building a collaboration-first ecosystem across cultures.

Collaboration-First Model

We bring artists and producers together to develop strong ideas into impactful releases.

Scalable Music Creation

We build music for longevity, reach, and long-term value.

Cultural Reach & Ownership

We bridge global sounds while supporting fair creative ownership.

Who We Work With

  • Independent & Emerging Artists
  • Producers & Beatmakers
  • Songwriters & Vocalists
  • Creative Directors
  • Early-Stage Music Investors

What We Do

Hooks & Chorus is not a label, not a studio-for-hire, and not a content farm. We are a creative engine built to turn strong ideas into culturally relevant music.

Song Concepts & Hooks

We develop hooks, choruses, and songwriting directions designed to travel.

Artist & Producer Collaboration

We curate creative rooms that connect the right people around one goal.

Creative Direction & A&R Insight

We shape sound, structure, and positioning from demo to release.

Release Experiments & Challenges

We discover talent and momentum through challenges like Detty December.

If you are building your sound, refining your ideas, or searching for the right creative circle — this is where it starts.

Collaborate With Us

Join the Hooks & Chorus circle for early releases, collaboration opportunities, and updates as we build across sound and culture.

Detty December Challenge

Think you’ve got the sound, the hook, or the energy? Submit your demo and be part of the movement.

We review submissions on a rolling basis. Private links only.

Hooks & Chorus is owned and led by Ajibola Taiwo Martins. Based in Canada with a global creative focus.